Project Management

Product Development & EPM Consulting

Who: Marble
When: September 2017 - August 2018 

Rozi consulted with Marble and advised them on product development strategy for their last-mile delivery robot. During the initial phase of the engagement, Rozi:

  • Created program plan for development of last-mile delivery robots

  • Created engineering schedule from prototype to production validation test

  • Defined milestones and deliverables for each department

  • Defined engineering build strategy and planning

  • Created company-wide organization chart proposal including roles & responsibilities

  • Streamlined company-wide communication

After creating the product development plan, Rozi continued to mentor the HW and SW team leads on team development and product development fundamentals.

Rozi led the talent search and hiring of a full-time Engineering Program Management (EPM) lead. While the hiring process was ongoing, Rozi provided EPM support for Marble in the following ways:

  • Created SW task/issue management and sprint planning processes

  • Created HW development and release processes

  • Defined the vendor management strategy

Once an EPM lead was hired, Rozi trained him on existing processes, company culture, and future goals before handing over management responsibilities and phasing off of the project.


Jason Calaiaro, HW lead at Marble, had this to say:

Rozi got our company back on track by helping us create a program plan and schedule, improving our engineering processes, and hiring a fantastic EPM lead.

iPhone 6 & 6+

Who: Apple
When: 2013-2014
Where: Cupertino, CA; Shenzhen, CN
Languages: C, Lua

After the iPhone 5C, Phillip transitioned onto bringup for the iPhone 6/6+. A shortage of team members meant that Phillip managed both the iPhone 6 and iPhone 6+ projects. After EVT was completed, he transitioned to project management of the iPhone test lines. He traveled to most builds for both programs during this product cycle.

Factory SW:
During the prototype phase, Phillip was responsible for rapid bringup of new drivers for evaluating parts at prototype builds. He worked closely with the product development and reliability teams to make sure they had the ability to validate all the parts under consideration while at the builds. He also expanded our driver and factory test support to encompass new design changes.

Phillip spent significant time training and developing the CM software team. Unlike on the iPhone 5C, he managed to get the iPhone 6 CM team to help write software, allowing the firmware team to manage their immense workload by offloading tasks to the CM team. Phillip's strategy was to keep the hardest tasks for himself - once a task could be crystallized into a simple set of instructions, he would utilize the CM team. This allowed him to stay ahead of deadlines with an extremely challenging schedule, and helped to expand his communication and project management abilities. It is not simple to provide instructions across language barriers!

Current testing was expanded on the iPhone 6/6+ programs. Limits could now be set for different phones while keeping the same core software logic (previously, duplicate software was required). Also, much of the current testing coverage was pushed up to SMT to catch failures before final assembly.

Factory PM:
After transitioning to project management, Phillip's primary responsibility was the factory test and calibration lines. He was responsible for coordinating software and fixture readiness, ensuring that software, fixtures, and other critical deliverables were ready for each builds. He frequently briefed executives on program status and readiness for hardware builds.

Phillip became well-versed in crisis management, as there were always new failures, missing coverage, late deliverables, and missing support. Prioritization and triage were important in making sure build goals were met without further delays.

Phillip managed test plans, test coverage, and line flow for iPhone 6 and iPhone 6+ development, including these areas:

  • SMT
  • Subassembly
  • IQC
  • FATP
  • Rel
  • Packout